GERBER GROUP, IMG FASHION ANNOUNCE MERCEDES-BENZ FASHION WEEK COLLABORATION
Iconic Stone Rose Lounge Named First Official Lounge
NEW YORK (Feb. 8, 2012) – Gerber Group – known as the most influential nightlife proprietor in the world – announced today its flagship Manhattan property, Stone Rose Lounge, will serve as the first official lounge of Mercedes-Benz Fashion Week starting with the Fall 2012 Collections.
Beginning Feb. 9, Stone Rose Lounge will host a variety of exclusive VIP receptions from 9 p.m. to 11 p.m. alongside celebrities, noted models and designers including Tracy Reese, Betsey Johnson, HONOR and many more. Stone Rose Lounge will open its doors to the public from 4 p.m. to 8 p.m., Monday – Friday; 1 p.m. to 8 p.m., Saturday – Sunday; and again at 11 p.m. nightly, offering locals an inside look at Mercedes-Benz Fashion Week.
“We are thrilled to partner with Stone Rose Lounge as the first official after-party host of Mercedes-Benz Fashion Week,” said Christina Neault, Executive Producer of Mercedes-Benz Fashion Week. “Close to our new home at Lincoln Center, the venue’s ultra-luxe décor, priceless views and luxurious atmosphere are sure to draw the industry elite.”
Named for its masculine elegance and design finishes in stone and rosewood, Stone Rose Lounge is located on the 4th floor of the Time Warner Center in Columbus Circle. The lounge was created to echo the posh atmosphere of a classically timeless hotel lounge, with décor designed to emphasize the unique art piece showcased above the red lit bar in the venue.
“We’re delighted to be the first to partner with Mercedes-Benz Fashion Week in this capacity, not to mention allowing our clientele access to such an iconic part of New York City life,” said Scott Gerber, Principal of Gerber Group.
ABOUT GERBER GROUP
Gerber Group – known as the most influential nightlife proprietor in the world – encompasses 23 iconic venues internationally under such brands as The Whiskey, Whiskey Blue, Living Room and Stone Rose Lounge. Since opening its first bar, The Whiskey, at New York City’s Paramount Hotel, the extraordinary successes of the group’s brands have established them as pre-eminent tastemakers, with an uncanny ability to create cool, chic and classic bars with modern glamour. Rande Gerber founded Gerber Group in 1991, in which his brother Scott Gerber was one of the original investors. Today, Scott Gerber manages the company and its full portfolio of properties. Gerber Group is positioned to continue its significant growth in the U.S., Europe and South America as the preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, Accor, W Hotels Worldwide, Sofitel Luxury Hotels, Strategic Hotels & Resorts, Related Companies and Noble Investment Group.
ABOUT MERCEDES-BENZ FASHION WEEK
Mercedes-Benz Fashion Week is the premier fashion event in North America and at the forefront of fashion events globally. Each September and February, industry experts make their way to Lincoln Center to see what’s in store for the following fashion season. Home to leading designers who travel from across the world to show their collections alongside the most important American designers working in the industry, Mercedes-Benz Fashion Week hosts over 100,000 journalists, photographers, VIPs and fashion insiders in four runway venues; the Theatre, Stage, Studio and Box, offering designers an optimal space to debut their latest collections.
CONTACT: Katy Schell / Brittany Blake
LFB Media Group
katy@lfbmediagroup.com
brittany@lfbmediagroup.com
(646) 455-0042
