The Gerber Group expansion continues. The renowned nightlife operator has partnered with Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and Host Hotels & Resorts (NYSE:HST) to open a Bar & Kitchen concept at The Westin New York Grand Central as part of the $75 million renovation and re-flagging of the former New York Helmsley Hotel. The space will be extended to 42nd street, transforming the entire façade of the building. Design will be inspired by nature, incorporating a soothing atmosphere with cutting-edge decor, seasonal food options and a creative cocktail program. “Starwood Hotels & Resorts and Host Hotels & Resorts have been valued partners of Gerber Group for many years. We are excited to be expanding our partnership into some of their other great hotel brands, the first of which will be Westin New York Grand Central.” says Scott Gerber, CEO of Gerber Group. “This is the first time we will be featuring a Gerber Group venue in a Westin hotel, and look forward to creating a fresh new concept for the brand.” This will mark the company’s 20th property worldwide, and seventh Manhattan-based location. The renovation is set to be complete by Nov. 2012.
This panel of experts will present a narrative that introduces factors such as where owners need to invest to ensure they are able to compete, and the potential impact F&B can have on ADR and RevPAR.