Hospitality and nightlife leader, Gerber Group, encompasses 20 iconic venues under such brands as Whiskey Blue, Living Room, Stone Rose Lounge, THE LCL: Bar & Kitchen and Kingside. Setting out to provide an innovative nightlife experience, Rande and Scott Gerber opened their first property, The Whiskey at the Paramount Hotel, in 1991. Today, Scott Gerber manages the company and its full portfolio of properties and continues to revolutionize the industry, working to re-define the ‘hotel bar’ and hotel food and beverage outlets with unique venues.
The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure. Its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue, but also for increased occupancy rates. Gerber Group’s vision continues to expand with bars and lounges as a preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, W Hotels Worldwide, Westin Hotels & Resorts, Related Companies, Noble Investment Group, Viceroy Hotels and Resorts and Ark Partners.
Its complete portfolio of properties includes: Whiskey Park, Whiskey Blue, Living Room, Stone Rose Lounge, Lilium, THE LCL: Bar & Kitchen and Kingside in New York, N.Y.; Whiskey Blue in Los Angeles, Calif.; Whiskey Sky in Chicago, Ill.; Whiskey Park, Whiskey Blue and Living Room in Atlanta, Ga.; Whiskey Blue, Living Room and WET in Fort Lauderdale, Fla.; and Whiskey Blue and Living Room in New Orleans, La. International properties include Whiskey Blue, W Lounge and Red2One in Santiago, Chile.
Gerber Group is positioned to continue their significant growth throughout 2013, having opened THE LCL: Bar & Kitchen at The Westin New York Grand Central in January and Kingside, a bar and restaurant, in partnership with Chef Marc Murphy at Viceroy New York on West 57th Street in October 2013. The Roof, a rooftop bar, is also set to open at Viceroy New York this winter.Back to about