Hospitality industry leader, Gerber Group, encompasses 13 iconic venues under such brands as Whiskey Blue, Whiskey Park, Irvington, Kingside, The Roof and Mr. Purple. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Today, Scott Gerber manages the company and its full portfolio of properties and continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents.

The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure, as well as destination-worthy restaurants. Its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue, but also for increased occupancy rates. Gerber Group’s vision continues to expand with bars and restaurants around the country as a preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, Noble Investment Group, Viceroy Hotels and Resorts, InterContinental Hotels Group and American Realty Capital.

Its complete portfolio of properties includes: Whiskey Blue, THE LCL: Bar & Kitchen, Irvington, Studio, Kingside, The Roof and Mr. Purple in New York, N.Y. and Whiskey Park, Whiskey Blue and Living Room in Atlanta, Ga. International properties include Whiskey Blue, W Lounge and Red2One in Santiago, Chile.

Gerber Group continued their significant growth throughout 2015, having opened two venues, including Irvington, a New American bar and restaurant, at W New York – Union Square, and Mr. Purple, a rooftop bar and restaurant at Hotel Indigo, capturing the vibrant and artistic spirit of New York City’s Lower East Side.



Back to about


* = Mandatory