Hospitality and nightlife leader, Gerber Group, encompasses 19 iconic venues under such brands as Whiskey Blue, Living Room, Stone Rose Lounge, THE LCL: Bar & Kitchen, Kingside and The Roof. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Today, Scott Gerber manages the company and its full portfolio of properties and continues to revolutionize the industry, working to re-define the ‘hotel bar’ and consistently innovating dining concepts and nightlife venues.
The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure, as well as destination-worthy restaurants. Its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue, but also for increased occupancy rates. Gerber Group’s vision continues to expand with bars and lounges as a preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, W Hotels Worldwide, Westin Hotels & Resorts, Related Companies, Noble Investment Group, Viceroy Hotels and Resorts and American Realty Capital.
Its complete portfolio of properties includes: Whiskey Park, Whiskey Blue, Living Room, Stone Rose Lounge, THE LCL: Bar & Kitchen, 201 Bar and Restaurant, Studio, Kingside and The Roof in New York, N.Y.; Whiskey Blue in Los Angeles, Calif.; Whiskey Park, Whiskey Blue and Living Room in Atlanta, Ga.; and Whiskey Blue, Living Room and WET in Fort Lauderdale, Fla. International properties include Whiskey Blue, W Lounge and Red2One in Santiago, Chile.
Gerber Group is positioned to continue their significant growth throughout 2014, having recently opened Kingside and The Roof at Viceroy New York on West 57th Street, as well as Studio, a lounge installation with contemporary artist Domingo Zapata at W New York – Union Square. Gerber Group is also currently consulting for Fred’s at Barneys in both New York and Los Angeles and managing 201 Bar and Restaurant at W New York – Union Square which will be re-concepted in the upcoming months.
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