1991:  Rande Gerber founded Gerber Group, in which his brother Scott, who now manages the company and its full portfolio of properties, was one of the original investors. The same year, the group opened its first property, The Whiskey, at the Paramount Hotel.

1992: The group continued its success, launching Morgans Bar at the Morgans Hotel in New York City. Expanding to the west coast, Gerber Group also opened The Whiskey Los Angeles at the Sunset Marquis Hotel, followed by the legendary Sky Bar at the Mondrian Hotel in Los Angeles.

1995: Moving beyond nightlife, Gerber Group was approached by Giorgio Armani to restructure and redesign his Armani Cafes, located in Boston, Costa Mesa, Los Angeles and San Francisco.

1997: Whiskey Park opened upon Donald Trump tasking Gerber Group with infusing life into his Trump Parc building, located on Central Park South.

1998: A deal was signed with Starwood Hotels & Resorts as they were in the process of creating a distinctive new hotel brand — the now renowned W Hotels^® Worldwide. The alliance led to the rapid expansion of the Gerber Bars in W Hotels around the country and properties were opened at several W Hotels in New York including Lexington, The Court, The Tuscany, Times Square, and Union Square. Properties were also opened at W Hotels in Los Angeles, Boston, New Orleans, Mexico City and Chicago – at both the City Center and Lakeshore locations.

2001: The Whiskey opened in the Green Valley Ranch Resort in Las Vegas.

2004: Stone Rose Lounge opened in the Time Warner Center in New York.

2006: The second Stone Rose Lounge opened at the Sofitel Los Angeles. Other openings that year included Midnight Rose and The Penthouse in the historic Hotel Reina Victoria, now ME Madrid; The Beachhouse, Rose Bar and Maxim Beach, a partnership with Maxim magazine, all located at ME Cancun and Cherry, a nightclub at Red Rock Resort & Casino in Las Vegas.

2007: Forming a partnership with Strategic Hotels & Resorts, Gerber Group opened the third Stone Rose Lounge at the Fairmont Hotel in Scottsdale, Arizona.

2008:  As a result of working with Noble Investment Group, Whiskey Park and Living Room opened at the W Midtown Hotel in Atlanta, Georgia.

2009: Gerber Group opened Whiskey Blue at the W Buckhead in Atlanta, Georgia; Whiskey Blue, Living Room and WET at the W Fort Lauderdale, Florida; Whiskey Blue, Living Room and Red2One at the W Santiago, Chile.

2010: Stone Rose Bar & Grill opened in the Delta Terminal of New York’s John F. Kennedy International Airport.

2011: Lilium, a fresh reinterpretation of Gerber Group’s iconic principal property, The Whiskey, opened in the W Hotel – Union Square in New York City.